Before the widget is displayed and after it is closed
Best for making the popup easy to access at any time. For example, you’re offering a discount, free shipping, or a lead magnet, and you don’t want visitors to miss it.
The teaser is visible both before the popup shows up and after it’s been closed, so visitors can trigger it whenever they like.
Before the widget is displayed
Best for giving visitors control over whether they want to see the popup at all. Perfect if you want to avoid interrupting users with an automatic popup but still offer an incentive.
The teaser appears from the beginning, but once the visitor clicks it and sees the popup, it won’t return after closing.
After the widget is closed
Best for second chances without being pushy. You let the popup display due to its conditions, but if the visitor closes it without acting, the teaser gives them another shot.
It only appears after the popup has been dismissed — so it doesn’t clutter the page before the popup shows.
How teasers and widgets interact
To keep things predictable, here’s the explanation of how the teaser works with its widget:
Teaser belongs to the widget. It uses the same targeting: To whom, On pages, In locations. If the widget can show to someone, the teaser can too.
Teaser ignores some widget timing rules. It does not use Display frequency, When to display, or Annoyance Safeguard. (Teasers have their own small queue, so multiple widgets don’t overlap.)
Stop rules apply only in two cases. In When to stop displaying, the teaser stops after subscription or after playing a game.
If the teaser shows when you didn’t expect it, first check targeting and the ‘When to show teaser’ option — those two control most of its behavior.
If you want step-by-step setups, see Teaser visibility options and setups.